About us

What We Do

Walk Proudly helps hardworking fathers overcome heel pain — especially plantar fasciitis — so they can walk without pain, regain energy, and live fully with their families.
We provide clear, science-backed routines, practical tools, and mental support that fit seamlessly into a busy dad’s life.

How We Do It

We built the Walk Proudly Method, a daily routine designed specifically for fathers:

  • After 11 years of personal experience living with heel pain, I tested, reviewed, and refined the most effective solutions.

  • We filtered out what doesn’t work and built a routine that’s sustainable, simple, and proven.

  • We combine educational resources, digital tools, and mindset support to address not only the physical pain but also the emotional and psychological toll heel pain takes.

Why We Exist

Because no father should have to carry pain in silence.

Heel pain is more than a medical condition — it robs men of the small, powerful moments that matter most: playing with their kids, walking proudly with their families, showing up at work with confidence.

  • Over 2 million people in the U.S. seek treatment for plantar fasciitis every year.

  • 1 in 10 people will face heel pain in their lives.

  • Fathers aged 30–50 are among the most affected — right when their families need them most.

Youcefi Soufiane

I’m the founder of Walk Proudly. For more than a decade, I endured heel pain (Plantar Fasciitis) while carrying the responsibilities of work and fatherhood. I know the frustration, the exhaustion, and the silence. That’s why I built Walk Proudly: to make sure no father has to walk this road alone.

My background is in biology and quality control management at a state-owned company, where precision, evidence, and results are essential. Alongside my professional career, I’ve built experience as an entrepreneur across multiple regions, from the GCC to Panama, focusing on creating solutions that work in real life, not just in theory.